Twinery, the innovation arm of MAS Holdings, has announced the launch of NOVA – the first high visibility jacket with on-demand illumination, designed specifically for runners and outdoor enthusiasts.
This machine-washable, self-illuminating running jacket aims to keep wearers safe in low light conditions.
Featuring patent-pending LightGuide technology embedded into the fabric, it can be activated on demand to illuminate people, and to ensure high visibility protection for up to eight hours.
Twinery claims the person wearing the NOVA jacket will be visible from a distance of 450 feet, just under 140 metres.
The LightGuide technology also allows the jacket to be fully machine washable, ensuring that runners do not have to sacrifice comfort or convenience for safety.
NOVA is powered by a detachable, tiny half-ounce rechargeable battery that is concealed in a hidden pocket in the front of the jacket.
Says Sid Amalean, Co-founder of NOVA:
“Because traditional reflectors are not efficient in low light conditions or blind-spots, forty percent of runners are at high risk of injury due to night time motor accidents.”
“With NOVA, people can focus on their run without worrying about personal safety, secure in the knowledge that they are visible to oncoming traffic.”
The NOVA jacket is designed to incorporate a hideaway hoodie and thumb holes for comfort. For runners who need their music on the move, the jacket has an earphone cord hole to keep wires in place as they connect to a water-resistant smartphone pocket that sits snug on the sleeve.
As the innovation arm of MAS Holdings, Twinery has over 30 years’ experience in designing and developing groundbreaking solutions for active wear, apparel and other soft goods.
Twinery’s innovations include Thinx, Icon, Become, Athos, Wearable X, and LUMO Run – the first wearable sensor and app that analyzes your running form and offers real-time audio coaching to help you meet your goals. For more information about Twinery, visit www.twinery.co.
NOVA is available for pre-order starting at $139 on Indiegogo and will begin shipping to consumers early next year. To learn more, visit www.wearnova.co.