Like Samsung Sony have traditionally used IFA to unveil its premium products and this year it could be all about a new high-end phone. It has pretty much confirmed that it will use IFA to launch the the Xperia Z1 which has been referred to in the past as the Sony Honami.
It is a top-end mobile whose headline feature is a groundbreaking twenty mega pixel camera which will be powered by its own dedicated shooting button.
The phone is also likely to tick all the high-end spec boxes in that it will feature a 5-inch 1080p display, boast a Snapdragon 800 quad-core processor, backed by 2GB of RAM, 16GB of internal storage, plus 4G LTE, NFC and a 3,000mAh battery are also on board
It will be waterproof too like the other Xperia mobiles.
Sony is also likely to debut a new type of laptop tablet hybrid which sounds like a reinvention of the VAIO Duo 11.