We’ve seen plenty of Pinterest clones over the past month or so, but Pictify is one of the few we can really imagine taking off, but only among art lover types and fancy galleries of course.
Pictify is very similar to Pinterest in many ways, you have a profile with boards on it, you store things that your eyes like on them and you can follow others and ‘like’, comment on and share their content too.
However, the main difference is that Pictify is all about sharing and discovering art, so instead of the most popular categories being ‘weddings’ or ‘travel’, you’ll find the likes of ‘photography’, ‘painting’ and ‘sculpture’ instead.
We’ve had a quick play around with Pictify and find it’s really easy to use and a great tool to discover new art that we may not normally be inclined to go and explore if we were wandering around a gallery.
When you first sign up you can choose to start a number of Pictify’s suggested boards, like ‘Your favourite sculptures’ or ‘Your all time favourites’, but you’re free to change them to anything you like. This gives users plenty of freedom to build up a range of collections and boards, for many of us it’ll probably be the closest we’ll get to owning our own Van Gogh.
Although Pinterest has been pretty speedy at sending people invites over the past few months, we love that there’s no waiting list or invite-only signing up process with Pictify, just sign up for a free account and start collecting works of art straight away.
It’s interesting that a number of different brands have started using Pinterest recently, but from the start Pictify wants designers, artists, museums and galleries to be able to get in on the action and showcase their work. This is an ideal way for all kinds of institutions and individuals to expose collections via social media and get people to engage with great works of art. Check out some of the lovely work over on the Saatchi Gallery’s page for a great example of Pictify in action.
Pictify is ideal if you find yourself mainly sharing examples of great photography and art on Pinterest and would like to be part of a more like-minded community. It’ll also present galleries and museums with an opportunity to interact directly with art lovers and it’ll provide dedicated fans with a sneak peek at new collections and upcoming exhibitions too.