APP OF THE DAY: is an Instagram/Pinterest/Tumblr hybrid


There are plenty of photo sharing apps clogging up our little mobiles at the moment, but is a bit different because you’re not restricted to just sharing your snaps, you can share snippets of audio, video AND regular photos too of course, all within a clean and simple mobile or web-based interface.

Yep, we hate comparing every social network and app to every other social network and app too, but for those who need a quick and dirty definition, really is an Instagram/Pinterest/Tumblr hybrid. Sorry.

Interestingly it’s not just an app either, the creators like to refer to it as “a social publishing platform”, allowing you to create, share and discover new content from your mobile or over at www.Via.Me.

However, if you want to use the app it’s pretty simple, take a photo or choose one from your library, you can then add a filter to it (there are some nice ones to pick from all named after cities, we like Athens, Sydney and Hollywood), add a caption then post to Facebook / Twitter. It’s not just about photos either, you can pretty much share any kind of content you like with as you would on Tumblr, so choose from audio, video and notes.

It’s a clean and simple app with everything you’d expect to find in the menu bar, a feed of photos from you and your contacts, a way to explore everything that’s going on around you, as well as trending topics, an activity feed and your profile. If you want to explore a little more, add people or make more advanced changes then you can use the web-based version too, at www.Via.Me. has big plans to allow brands to create, share and publish content on the platform too in the future. Gurbaksh Chahal, CEO of RadiumOne the company behind, said:

“For consumers, Via.Me creates a seamless mobile and desktop platform that enables users to post their favorite content and easily share across social networks. And for brands, we are able to build real-time audience segments based on social interactions around that content to deliver real time advertising. It’s a win-win for everyone.”

Although there’s plenty of potential for brands to make the most of (after all, they’ve taken to Instagram in a big way over the past year), we’re interested to see how it fares with regular users first.

So do you think it’ll be a hit? Or are you happy with Instagram/Pinterest/Tumblr already and don’t need a mash-up of them all within an app?

Becca Caddy