A deal between Virgin Media and Spotify will open up the music service’s vast library to Virgin media subscribers.
Spotify will be one of the bolt-on extras subscribers can get in their subscription packages – Spotify unlimited and Spotify premium are both on offer. We’re not surprised Virgin want to bump up the music access on their service, I personally found their current catalog of music videos on the top media package available to be really limited.
Spotify is fast becoming the tech industry’s music player and library of choice. See their deal with Facebook.
What’s in it for Spotify? Well a bunch of money we imagine, Virgin have deep pockets. And then – there’s the reach this will give them:
Andreas Liffgarden, director of business development at Spotify said:
“By teaming up with Virgin Media we’re giving millions more people across the UK the chance to enjoy all the world’s music at their fingertips, however they choose to listen to it – be that on their computer, mobile, and for the first time through their TV.”
More details on the Virgin Media website