Got a picture of yourself on Facebook clutching a Starbucks Mega-Latte? You can now tag Starbucks in the photo as well as yourself.
As of today, Facebook will let you tag Pages you are a fan of in your Facebook photos. So you could tag Starbucks, Twix, Dolce&Gabbanna or even Nicki Minaj in your personal photos – if you managed to get a photo with any of those people/brands.
Um, I guess the advantage for the Brand is that they have a deeper penetration into the Facebook pages of their fans.
It’s product placement in a deep sense. It’s their product in the photo album of your life. It remains to be seen whether people actually decide to use this function or not. I could see it happening with more luxe items – people might want to tag their Dolce&Gabanna handbag, but perhaps not with lesser ones – their H&M t-shirts or cans of Pepsi Max.[via Gizmodo]