Entrepreneurship comes in many forms these days – and there’s a thriving market for dinky one-off products sold online: see Sugru the hacking goo and everything ever sold on Etsy.
However, it’s not everyone who comes up with a portable garment steamer. But a young man with a vision and good contacts in the British fashion industry has made one and it looks cute.
Not all of us will use the Fridja F1000 portable garment steamer. Many of us wouldn’t even use a normal garment steamer. The purpose of a steamer is a useful one though – to freshen up clothes in seconds, like a kind of instant dry-cleaner.
Fridja say: “it converts creased, dull garments into brilliant smooth and presentable pieces.”
They’ve obviously convinced some big names in the industry: Fridja steamers are used by Henry Holland, Gareth Pugh and Christopher Kane; and shops such as Pepe, Oasis and Agent Provocateur.
It’s safe for wedding dresses, silk, satin, chiffon and is fine with decorative details. It stores 2.2 litres of water and can provide 75 minutes of pure steaming.
Okay I’ll admit it – it’s not exactly our industry – but it’s a nice story of innovation and gadget design.. That and the fact that one of the six steamers is called Anna. It’s the white one. Great choice of name.
They are also quite pricey at 99GBP, so it’s not really surprising that they are predominantly used by professional establishments.
Fridja F1000 Garment Steamer is 99 gbp on Fridja.com