Google is adding a “Recipe” section to its search options, alongside “Images”, “Videos” and “News”.
If that seems a bit of a trivial category to you – just consider the Wall Blog‘s stats on the matter – 1% of Google searches on any given day are for recipes. Which works out at 100,000 a day.
Google are proud of their new search tool, which also lets users search for particular things within recipes like low-calorie meals or ones with or without particular ingredients. It’s all about their shift to intelligent structured search tools instead of random word association..