Sky claimed today that their new 3D channel would not just bring an extra dimension to television, it will change how people watch TV.
3D TV will be about big events – about sports matches, about concerts and big movies. While TV today is something on in the background, an experience people dip in and out of while chatting on the phone, texting or doing the ironing, 3D will change that because the more engaging experience will demand a lot more attention.
They announced today: “Friday 1st October will see the next step in television history delivered to living rooms across the UK as Sky launches Sky 3D – Europe’s first in-home 3D channel. Sky 3D brings ‘Event TV’ in to the home, with big sporting events, big movies, big performances and big documentaries, enabling people to enjoy a new immersive viewing experience.”
You wouldn’t want to be doing the ironing while wearing 3D glasses would you? You’d probably catch yourself hurling the hot metal at an approaching virtual shark or something.
Event TV is already a popular concept – live shows like the XFactor which get lots of people sitting in, watching TV at the same time. In an age of on-demand anytime content on the internet, the idea of everyone gathering round the set and getting an immersive live experience is gaining some traction. It’s what TV needs to make it special again now we’ve got many other screens in our lives.
And 3D is what will make TV special again, and make it the centre of attention once more.
The 3D channel will be available at no extra charge to Sky+HD customers with Sky’s top TV package, though you will need a 3D ready TV.