The company will be massive – with over 30 million customers – but the rebranding has hit a dud note with blogs saying it sounds a bit well, vague.
Paidcontent say it sounds more like a motto than a name.. Employees of Orange and T-Mobile are joking that they now have to work for everything everywhere (ramping up the job remit quite a bit), and someone on Twitter saying it’s worse than “Telecom Italia Mobile Brazil’ (and that’s surely pretty bad).
It will have to compete with Everywhere-Everything.com, a travel blog company for Google Rankings.
So casting aside the marketing wisdom behind this rebranding, what would you, Shiny Reader, have called it?
[image via paidcontent]