Streetlights in New York were transformed into gigantic white iPod earbuds as part of an Apple advertising stunt. If it were more than a photoshop trick – it would be nice as a surreal piece of street architecture. At the bottom of the stand, a plastic dummy iPod with a real flatscreen inside, plays music videos. We assume the earbuds don’t work.
Advertising always throws up some little surprises: and I had never considered the similarities between earbuds and lampposts. Now that I have, I’m not sure that the new startling association will make me want to buy one, but hey, sure made me think about them.
The pictures are from website New Creatives – an online database of the ideas from the world of advertising. Other gems from the site include a newspaper with three front covers – a piece of print advertising designed to push the newspaper’s website. The front page constantly “refreshes” get it? Like the multiple front page of the print version. Some more proof that web pages are better than print pages.