Le Whif: Don't eat your chocolate, inhale it

le-whif-1-thumb-200x240.jpgYour mother always said don’t play with your food. She didn’t however, say you couldn’t inhale it though, did she? I imagine inhaling food is a popular method of food consumption for the freakishly skinny and inhaling chocolate seems more than bizarre (inhaling = no calories, right?). But according to its cerazy creators, the Le Whif is a “revolutionary new way of eating chocolate” (yea, for the uber weight conscious). They’ve tried to rationalise their pointless product and had this to say: “”Over the centuries we’ve been eating smaller and smaller quantities at shorter and shorter intervals. It seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we’ve helped move eating habits to their logical conclusion. We call it whiffing”. Did anyone else just think WTF? A chocolate-y aerosol experience does not sound like a pleasurable blend.

I guess this is aimed at those who see chocolate as the enemy/a guilty pleasure? Le Whif comes in an assortment of flavours – raspberry, mango, mint and plain. Despite it sounding like it should be a concept, it’s actually available for purchase here for 40 Euros.

[via Boing Boing Gadgets]

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Lucy Hedges