Bang & Olufsen debuts £16,000 Beovision Harmony TV at Milan Design Week

Luxury electronics brand Bang & Olufsen has unveiled the Beovision Harmony at Milan Design Week – a TV experience, the manufacturer claims, ‘elevates the design of any living space and fills it with spectacular sound’.

When Beovision Harmony is turned off or just playing music, the thin screen rests close to the floor, partially covered by two crafted oak and aluminium fronts, which house the powerful sound centre.

But when the Harmony is turned on, the two fronts fan out, rather like a butterfly opening its wings, and the screen rises to the perfect viewing height. Turn off the TV, and the finely choreographed sequence plays out in reverse.

Designed as a centrepiece for home entertainment, Beovision Harmony pairs a three-channel, fully active DSP-based sound centre with LG’s top-class 77inch OLED screen.

Beovision Harmony also integrates seamlessly with Bang & Olufsen’s growing collection of multiroom products. For example, it comes with a built-in 7.1 surround sound decoder, making it possible to connect up to eight Beolab speakers such as Beolab 18, Beolab 50 and Beolab 90.

Beovision Harmony is designed as a centrepiece for home entertainment offering music streaming from integrated music services like Tune-In and Deezer. You can stream musicdirectly from your smartphone via Apple Airplay 2, Chromecast built-in or Bluetooth while LG’s most recent webOS 4.5 platform allows you to access your favourite media service providers such as Netflix, Amazon and YouTube.  

Says John Mollanger, Bang & Olufsen’s Executive Vice President of Brand and Markets.

“Pristine picture performance combined with truly immersive sound ensures a mesmerizing viewing experience. But the presence of a big screen is rarely a welcoming addition to living spaces. With Beovision Harmony, we wanted to create a meaningful object for the interior that reduces the visual presence of the TV and transforms it into something that people will develop an emotional attachment to.” 

All sources and connected devices can be controlled with the Beoremote One which has been ergonomically designed and crafted from a single piece of extruded aluminium.

Beovision Harmony, including the LG OLED C9 77” TV optimized for Bang & Olufsen, will be available in Bang & Olufsen stores starting October 2019, retailing at an estimated starting price of £16,100. It will be available with a combined oak wood/aluminium front or a combined Grey Melange two-tone fabric/aluminium front and comes with two placement options: floor stand and wall bracket.

The concept behind Beovision Harmony builds on some of Bang & Olufsen’s most cherished products. For example, the Capri series, introduced in 1959, was designed to fully integrate with the living room. Hence the TV was built in teak, which was the preferred wood for furniture at the time. And the 1964 Beovision Capri 611 FM SJ TV even integrated both a TV and a radio into a single cabinet, allowing people to hide the electronics completely when not in use.

Chris Price