John Lewis introduces ‘smart home experience’ at flagship Oxford Street store

John Lewis Smart Home-8
At 1000 square feet, John Lewis’ Smart Home Experience claims to be the biggest retail recreation of a smart home in the UK

Following an 81% increase in smart home products in the last 12 months, high street retailer John Lewis today (7/4/2016) unveiled its new Smart Home experience at its flagship Oxford Street Store in London.

At 1,000 square feet – about the size of a small terraced house –  it claims to be the largest collection of smart home products in any British retail space, offering a glimpse into the home of the future.

Four interactive zones are on display: ‘Kitchen’, ‘Entertainment’, ‘Sleep’ and ‘Home Monitoring’. Each has been designed to demonstrate how you can save time, effort and enhance your lifestyle by controlling your home through the touch of an app on a smart device.

Demonstrations from specially trained Partners will showcase how smart technology instinctively responds to human behaviour.

Products on display include an oven that enables you to put your dinner on before you leave the office and of course a smart fridge with built-in cameras that allow you to see the contents on your phone – handy if you want to check up on who in the family has been secretly snacking!

Also on show for the first time is the new S+ by ResMed, the world’s first non-contact sleep tracking system that helps analyse and improve quality of sleep. The ResMed S+ records light, noise and temperature conditions in bedrooms, and syncs to smart devices to provide personalised feedback on how to improve sleep.

Says Johnathan Marsh, Buying Director for Electricals and Home Technology, John Lewis.

“We are seeking to demystify the latest smartest technology for our customers. In-store experiences are now key as we’ve seen customer demand for physical experiences before committing to purchase increase.

“To help customers understand which smart technology is for them, our Partners have received extensive training to provide added value. Given our home and technology credentials, John Lewis is perfectly placed to support and lead the customer on the smart home journey.”

You can see a gallery featuring images from John Lewis’ new Smart Home Experience below. Click to open full size.


Chris Price