The LG G4 announcement may be delayed to ‘make a bigger splash’

At this point in the year it’s expected that the big phone announcements are going to take place at the Mobile World Congress at the start of March, but that’s not always the case. Apparently LG will be forgoing the conference in favour of announcing the LG G4 at a later event.

According to The Korea Times, LG will be officially announcing its flagship follow-up in April in order to avoid going head to head with Samsung’s Galaxy S6. One of the paper’s sources claims that LG wants the G4 to ‘make a bigger splash’, and obviously going up against the competition¬†is going to distract attention away from the phone.

While an April release might seem strange given that the G3 was released last May, Engadget points out that it puts it in a prime position to compete with the likes of Samsung and HTC. That’s because during the period when Samsung and HTC are trying to sell their flagship offerings, LG is teasing its own and making people doubt which phone is right for them.

On top of that, having a dedicated launch event is better for LG. That means all the attention is on them, rather than just being one of a string of announcements in an otherwise busy period. Then again, it all depends on how the LG G4 compares to the Galaxy S6 and HTC One M9.

Tom Pritchard