The Nexus 9 marks the first time in a great many years that HTC has developed a full-size tablet. Despite the tablet’s flaws, HTC has confirmed that the company is planning on releasing a tablet of its own.
That’s according to HTC’s CFO, Chang Chai-lin, who also suggested that the device would not be a budget offering by pointing out that the mid-high range of the market was the most profitable. Focus Taiwan reports him as saying, “There is actually a bit more room for growth and product differentiation in the high-end and mid-tier tablet segments.”
That probably explains the Nexus 9’s price tag, because £319 is just a smidge more than the £200 it cost to buy the 2013 Nexus 7 at launch.
Is it a good idea for HTC to head back into the tablet market though? It’s last offering, the HTC Flyer, was a major flop, and while people have been praising the Nexus 9 it’s not a solo production. I suppose we’ll find out what HTC comes up with in a year or two.