JustGiving hits 10 million users, becomes social platform

Fundraising website JustGiving has just signed up its 10 millionth registered user. That makes charitable donations officially more popular in the UK than Spotify, Pinterest or Airbnb and means JustGiving is one of the country’s fastest-growing technology companies.

To celebrate, the site’s re-launching as a social platform, partnering with Facebook to enhance the reach of each fundraising campaign. Facebook’s been a key factor in JustGiving’s growth in the last few years, driving 42% of traffic to the site. They’ll now work with the social media site to help showcase the causes our friends are supporting.

The new-look site will include: a profile with your JustGiving history, so you can see which campaigns you’ve supported in the past; a Facebook-style feed updating you on what your friends are raising money for, as well as letting you know what’s happening near you; and the option to share your favourite causes on social media via the Care button. It’s powered by GiveGraph, ‘giving behaviour’ software which helps connect users to causes.

So far, 22 million people worldwide have used JustGiving to raise more than $3 billion for charity. Some of the most successful campaigns include Stephen Sutton raising £4.4 million for the Teenage Cancer Trust, #nomakeupselfie, which brought in an incredible £8m in just six days, and a little challenge involving ice and buckets, you might have heard of it…?

The new look site will be rolled out over the next few weeks, but you can find out more and sign up for a preview now.

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Diane Shipley