How fashion brands do social media: 5 great examples from ASOS, Topshop, Marc Jacobs

Retailers are starting to understand it’s no longer enough to simply stock the online shelves and invite us to the shop. We’re becoming a nation of communication addicts, and some of the best fashion brands are finding fun ways to become part of their customers’ everyday lives through innovative uses of social media.

The following companies are examples of some of the smart thinking brands who understand that by publishing useful, free and gorgeous looking blogs, online magazines, Pinterest boards and videos that don’t focus solely on the products on sale, customers will not only want to buy from them – they’ll want to hang out with them.