Anonymous mobile 'burn book' Secret launches in the UK


This week Secret is launching its popular anonymous sharing app in the UK, Ireland, Australia and New Zealand, bringing the secretive, school yard-style gossiping that’s made it so notorious in the US to the rest of the globe.

You can’t see anyone’s name in Secret, so you won’t be able to tell who’s posted that pretty salacious rumour/photo/lie, but the app can tap into its users’ address books to tell them if they know the author, or if they’re a friend of a friend. Think Mean Girls played out on your mobile.

According to The Next Web, the app is particularly popular with those in the technology industry, as grown adults take to the anonymous app to spread rumours about startups and Silicon Valley scandal.

However, plenty of regular users not affiliated with a particular industry are actively using anonymous apps like Whisper and Secret – you may remember that Buzzfeed struck a deal with Whisper earlier in the year to mine its secrets, rumours and crazy confessions for stories.

Are you keen to try Secret? Or are anonymous sharing apps just for pre-teen gossip and startup scene scandal?

You can get the Secret app from iTunes for free.

Becca Caddy

One thought on “Anonymous mobile 'burn book' Secret launches in the UK

  • Well I actually use “Impulses” app for the same ( and you don't need an account to use it…Though it's more about sharing and discussing personal stuff you wouldn't than just telling secrets. It's available worldwide also..Note: I'm the developer.

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