Tweets and Vines to be shown on US cinema screens this summer

cinema-image-left.jpgTweets and Vines can sure be entertaining. But are they entertaining enough to be plastered all over cinemas before big budget movies begin? Although we’re not too sure, Twitter certainly feels its content is worthy of the silver screen.

This week the micro-blogging platform confirmed a deal with in-cinema ad firm National CineMedia (also NCM) to develop a one minute long feature each week focusing on trending movie and entertainment-related content.

Variety reports that the tweet-filled segments will begin in summer of this year and the audience will be encouraged to get their smartphones out and interact even more – possibly nabbing their content a spot the week after.

The big question mark now is how this Vine and Twitter content will be used to keep audiences engaged and which brands will be willing to sponsor it.

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Becca Caddy