In case you haven’t heard the news Instagram, which is owned by Facebook, has launched a video recording app that is set to take on the Twitter owned Vine. Yes Vine remember that? The six second video app? In case you’ve forgotten here is a classic Vine to jog your memory.
However it looks like Instagram has monitored Vine very carefully and learned some key lessons, and its offering is way superior.
In terms of ease of use there isn’t a huge amount to chose between them, but in other key areas Instagram massively scores over its rival.
1 You get longer to shoot – With Vine you have to cram the video into six seconds, Instagram gives you fifteen. I have always thought that six was too short, 15 feels about right.
2 Instagram is better in low light conditions – Vine frankly is very poor when the lights are low. At least with Instagram it adjusts focus and exposure to optimise the picture no matter where you are shooting it.
3 Instagram has those famous filters – Yep you get 13 of the filters that you know and love which you can use to add a little retro quality to your video.
4 It also has a post shooting image stabilisation option to reduce the camera shake on your vid.
5 Instagram is available for Android users from day one – With Vine it felt like a bit of an afterthought
It isn’t just us who prefers the newbie
“Vine is like fast food, while Instagram video is more like eating in a nicer restaurant,” said Ovum analyst Jan Dawson.
However I am sure it won’t be long before Vine has more advanced features to rival Instagram. But by then will it be too late?