So Apple today has made the original iPhone obsolete, which could be bad news for Greg? So who is Greg? Well he was the first person to buy an iPhone in New York as he was first in the queue in the Apple Store back in the summer of 2007.
It is fascinating to compare the two original iPhone launches – the one in New York and the one that followed in November in London.
Greg in New York was Mr Media Savvy, a professional queuer who seemingly would stand in line for the opening of an envelope. Susi Weaser, editor of Shiny Shiny at the time, collared him and asked him the question that everyone really wanted to know the answer to, what did he do when he needed to go to the toilet?
Fast forward a few months to London and there was just a handful of people in the queue in what was a fairly low key affair. The most interesting is that the first guy looks absolutely knackered.
Future UK iPhone launches would go on to be more like the US one. Maybe it is another example of how we have acquired some of our behaviour traits from our transatlantic cousins via the web.