Some rather good news for BlackBerry. Apparently the Q10 – the new phone with the integrated QWERTY keyboard has become the fastest-ever selling consumer electronics product in Selfridges.
This is quite probably because it was an exclusive partnership with the store and the brand but nevertheless the stock sold out in a very impressive two hours.
Julian Slim, Head of Home and Leisure comments: “The BlackBerry Q10 has been, without a doubt, the most highly anticipated smartphone we have ever sold and is already our most successful. Our partnership has proven to be a powerful combination of great technology and commercial success.”
Rob Orr, Managing Director, UK and Ireland, BlackBerry, added: “This initial success at Selfridges highlights the strong consumer demand for a high-end physical keyboard smartphone.”
Well I hope the company has been listening then. This is clearly the way to go for BlackBerry.
More details here.