RIM becomes BlackBerry as BB 10 is officially launched


Today RIM has officially launched its BlackBerry 10 operating system and has renamed itself just ‘BlackBerry’ at the same time, which makes complete sense as that seems to be what most of those not in the techy sphere refer to the company and its products as a whole anyway.

RIM, sorry, BlackBerry hosted simultaneous events all across the globe today and sang the praises of its “re-designed, re-engineered, re-invented ” mobile software.

The new touch-based operating system has full multitasking capabilities and multiple profiles, allowing you to switch between business and personal modes, which looks to be courting both the company’s enterprise and consumer customers with the single platform.

CEO Thorsten Heins, said:

“We have definitely been on a journey of transformation […] It’s been the most challenging year of my career to date, but also the most exhilarating. This is one of the biggest launches in our industry, but today is not the finish line – we’re just getting started. Today represents a new day in the history of BlackBerry.”

Heins described BB10 as an ideal platform for those looking for true multitasking, without being tied to a home button, with BB10 acting as a gateway to a personal “internet of things”. BB10 will be able to connect up with networked home devices, cars and even medical devices according to the CEO.

Heins also said:

“BlackBerry 10 will shake the industry in the same way that the original BlackBerry did a decade ago. This is not just another handset, but a brand new platform that has been re-designed, re-engineered and re-invented.”

The software certainly looks sleek and the hardware is desirable, but it’s hard to tell right now whether these latest offerings are really enough to knock Android and iPhone dominance.

[Via Tech Digest]

Becca Caddy