A rather innovative use of the new Facebook timeline, instead of just writing about how the brand came about, the team at Spotify has decided to create an interactive history of music over the past 1000 years instead. A great move from a fairly young brand that wouldn't have too much to say about its past, so provides fans with something a little bit different and really informative instead. www.facebook.com/Spotify
Although individuals have had the chance to access the Facebook timeline for some time now, it’s only in the past few days that brands and pages have been forced to make the switch to the new layout. So who’s rocking the new timeline in style?
We’ve been hearing about “timeline this” and “timeline that” since Mark Zuckerberg first outlined plans for the new layout back at the f8 developers conference, but at the time no one was certain whether cover photos and Tumblr-style boxes would be making their way to brand pages too. Well now that’s all changed and every page, from your local yoga club to Coca Cola is trying to make it work for them.
There are lots of great examples of brands using the timeline, whether they’ve added a great cover and more photos that make the page look awesome, or they’ve filled in information dating way back to tell you more about their history.
So here are a few of the coolest, from fashion brands to bakeries to football clubs, and don’t forget to let us know which is your favourite too.