Today popular music service Spotify made a quick announcement on its blog to launch a new Spotify Community area of its main site, called community.spotify.com/.
The Spotify Community is a huge forum giving users a place to talk about everything from issues logging into the streaming service to general chit-chat about music:
“You can use our Community portal to ask for support, help other users like you, provide us with feedback, share new ideas, playlists and musical opinions. This forum is yours!”
Some users have already commented on the blog post, pointing out that it’s strange for the company to launch a brand new community when its GetSatisfaction forum already provides users with plenty of answers to their questions. However, this new step seems much more focused on getting users to engage with one another just as much as engaging with the Spotify brand.