New Vimeo: Site redesign puts the focus on video content


Popular video sharing community Vimeo announced plans for a new redesign yesterday, which will not only put more focus on the all-important video content, giving users a player that’s two times the size of the original, but will also see improved navigation options and a range of new discovering and social sharing features too.

Although there are all kinds of tweaks being made and new features added (you can find out more about them at, the biggest changes are detailed on the Vimeo blog:

A brand new video page with bigger, faster, better looking videos.

Better browsing capabilities and more ways to discover the things you like.

Your “Inbox” has now become your “Feed”.

You can follow other users to keep up with what they’re doing and their content.

Uploading has been improved so you can upload multiple files quickly and easily.

Increased privacy control.

More advanced search options so you get better results.

And much more…

However, the Vimeo team is also keen to point out the site hasn’t just had a fancy new lick of paint, the new site has been rebuilt from the ground up, meaning better optimised site performance and faster browsing.

Dae Mellencamp, Vimeo’s CEO, said:

“Vimeo’s growth [approx. 65M Monthly uniques in Dec. 2011] and dedication to maximising the user experience was the catalyst for this redesign.

“The result protects the essence of Vimeo while allowing for future growth of audience and features in a simple, intuitive environment.”

This week Vimeo will be allowing some users to sign-up for closed testing of the new design and then just a few weeks down the line it’ll hopefully be rolled out to everyone.

Check out the ad about the new redesign at or try it out for yourself as the changes are rolled out at Be sure to check back at Shiny Shiny in a few weeks for our review of the design and thoughts about Vimeo’s future…

Becca Caddy