Prada & LG team up to create fancy new smart phone


Big tech brand LG and Italian fashion label Prada have teamed up yet again to create a slick and beautiful new smart phone called the Prada phone by LG 3.0, catchy huh?

The handset is the third phone to come from the collaboration between the two brands and fuses together Prada’s style and LG’s technology, but does that mean it’s a decent smart phone or just a fashion gimmick?

The phone itself looks good and subtleties in the design scream LG, just take a look at the Chocolate BL40 handset. It’s got a huge streamlined 4.3″ screen and simple navigation buttons on the front and Prada’s distinctive saffiano pattern on the back all in matte black.

When it comes to what’s inside the pretty handset, it has 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, dual-band wi-fi, an 8MP camera and up to 8GB of user memory. For now it runs on Android’s Gingerbread OS, with a future scheduled upgrade to Android’s Ice Cream Sandwich.

If you’re looking for a good-looking and capable smart phone there are much better options out there, but if you like labels on your gadgets as much as you like them on your clothes then the Prada phone by LG 3.0 is for you. And, although some may call it a gimmicky fashion gadget, you can’t deny that it looks damn good.

Becca Caddy