Innovative car brand Smart has launched a new iPhone application that sends drivers on a fun and spontaneous road trip.
The app, called get lost and developed by Weapon7, uses location-based technology to locate the driver and suggests a randomly generated place for them and their passengers to visit. The user can set how far they want to travel (so they don’t end up in Belgium) and then they’re given step-by-step instructions about how to get there.
The destinations are randomly selected using Yelp, so users could find themselves anywhere from a local castle to a cupcake museum. It’s definitely one for people with a lot of time on their hands, but a pretty fun and relaxing way to spend a Sunday afternoon.
The users can set different modes, so in extreme mode they won’t know where they’re going until they arrive and in moderate mode they’ll get to pick between five places. We suggest if you use the app you don’t chicken out and go all the way with the extreme version. Who cares if you find yourself at the museum of stones, at least there’s that element of surprise all the way there!
David George, the marketing director at Mercedes-Benz Passenger Cars said:
“We know smart owners enjoy spontaneity and the ‘get lost’ app will encourage this by giving them the chance to enjoy a truly impulsive experience in their car. We hope many smart drivers will ‘get lost’ in an exciting smart adventure.”
The get lost app is available for both Android and iPhone users for free.