Those Beats headphones by Dr Dre must have be one of the tech hits of 2011. I have seen so many of them out and about – unusual brand penetration for a product, even if they were fronted by LA producer Dr Dre…
Our experience reviewing them was just that they were goddamn loud. Really really loud. And good on bass.
Anyway HTC have just bought a controlling stake in Beats for $300million – buying in some serious mobile audio technology that will start appearing in their handsets this autumn.
Beats take music very seriously:
“For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution and reengineer how sound is delivered, so the consumer feels the music the way that the artist intended.”
We look forward to the products.