Order a custom-designed bike over the internet and get it delivered in a week. West London start-up MyVelo has decided to tap into the ranks of discerning bike-owners who don’t just want their bikes to be black and rust-coloured, by setting up website that lets you design your own bike.
Then they make it and deliver it to you within the week.
You can choose the colour of your frame, wheels, mudguards saddle and grips from a range of six colours. The infographic below pretty well explains it. Though we do take exception to the “mauve is for girls” line. Mauve is for anyone who likes mauve, lord a’mighty. Was Sheryl Sandberg interviewed about gender stereotypes by the New Yorker for nothing?
MyVelo website here: if you lot are interested we’ll get a discount code for Shiny readers.