Now that people spend more time looking at apps on phones than they do looking at the web on browsers, it’s of interest to everybody what apps we’re looking at most and spending the most time on.
And interestingly, it’s not always what we download the most.
Of course we knew that anyway – seriously, do you ever go back to that Alan Partridge app more than once?
More from the Flurry report into what we do with our phones: read the full version of the text from the mobile analytics company here.
It’s social networking and gaming that take up the bulk of our time on apps. As Flurry conclude, they’re clearly delivering the most-engaging in-app experiences – there are clearly lessons to be learned here..
Social Networking: 32%
News apps: 9%
It’s also interesting info for advertisers.. but I’m surprised that productivity apps didn’t get a look in. And presumably this excludes text and email – crucial functions on any smartphone.[via Flurry]