Kin the sociable Windows phone: built for "Generation Upload"

Microsoft’s big new phone is called the Kin and is built for the “social generation”. Social networks are the cornerstone for this new phone based on Windows 7.


Kin takes Windows Phone 7 and customises it. “Windows Mobile is the best multi-purpose phone for wide variety of people”, said Microsoft spokesman Robbie Buck. But with the Kin, Microsoft chose to go after the specific social group – networking, upload-crazy youngsters. Taking core elements of Windows phone 7 but customising it for one particular social group.

Microsoft are Buck said, “cranking social up a level in a new deeply social phone.”

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Anna Leach