Poll: as ad-supported music streaming turns a profit, where do you get your music?
In good news for music streaming sites (and their users) it seems that advertising can support letting users play free music.
Music streaming service we7 is announcing that it has had its first month where all of its on-demand music played in the UK was paid for in full from advertising. If sustainable, it’s good for the music industry as well – suggesting that ad-supported streaming is now a valid business model. It’s notable that leaders in the field – Spotify – still aren’t a profitable business. We7 is different from Spotify in that no sign-up or app installation is required.
We7 claim that they uniquely have got the combination of ad frequency, ad sell-through and ad rates right to make the model work.
In their model, 1 million plays of a song on we7 would generate a range of payments to the music industry of between £2,000 to £4,000, figures significantly higher than in other services, according to them.
How do you get your music?
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