Funny Vid explains the rigorous process behind iPhone app approval

If you’ve ever rolled your eyes at an app that lets you pop virtual bubblewrap or perhaps feed virtual goldfish, then you’ll like this video. A funny little sketch satirising the process of app development and approval, it features an interivew with an “Apple” guy in charge of app approval – “if you’re trying to get an app into the app store you want me to like you, and I don’t like many people” – and some brainstorming sessions resulting in gems like the Hammer app. Genius.

[tip saskia]

Anna Leach