Okay so this isn’t strictly speaking a technology story but it does show brand advertising Going To The Next Level.
An online Bingo company are offering £5000 to a couple in return for sponsoring their wedding. That means the fiancees get to spend the dosh on the reception, wedding gear or a honeymoon, but in return almost everything from the invitations to the bride’s dress have to bear OnlineBingoClub.co.uk‘s logo.
Okay not everything – only the wedding invitations, table settings and menus. The logo on the dress will be stuck on with velcro. Apparently the bride can take it off for personal photos. I don’t know if she needs it walking up the aisle or not, but even if she doesn’t, this is product placement in the extreme.
“Our logo is really colourful and I think it will stand out well against the backdrop of a traditional white wedding dress.” said Online Bing Club’s CEO.
You bet it will.
Will other website start-ups do this? Will weddings be sponsored by dating sites? Clothes shops? Niche social networks? Perhaps christenings by nappy companies? Who knows. Would you? take our poll:
To enter the competition brides to be must send in pictures of themselves and their partner, a short biography about their relationship and 100 words on what it would mean to them to become the world’s first bingo bride, to BingoBride@OnlineBingoClub.co.uk
For more information please visit www.OnlineBingoClub.co.uk .