This little online fashion site Viva Swag came to our attention recently. I’m not an expert in fashion – leave that to lovely Andrea over on Shiny Style, but what I do like about Viva Swag are the shopping assistant avatars: now that’s a nice touch.
Of course there’s a fine line between cute helpful avatar and annoying little web widget, but I think they’re just treading on the right side.
It’s adding a dash of the Simms into the online shopping experience:
“We overlay the shopping functionality of the site with an amusing world of make believe characters, blogs, and social networking.” as they say – “Our “celebrity” spokespeople roam Viva Swag’s shopping pages, offering up droll remarks and fun facts.”
They do have a cute little gadget shop as well, with its own section avatar, a quiet but serious looking Latino boy called Ric Bolero. He says little cheesy things, but he is handsome. Yes, yes I fancy an avatar.