The feminist reading of a perfectly harmless memory device

OK, tell me if this makes you angry, or if I’m being overly Monday morning, lack of coffee, wish it was still the weekend sensitive: these (quite attractive) Micro Attaches come in three sizes – 2GB, 4GB and 8GB. If you want the largest, you get a serious grey. The middle, a boyish blue. Don’t have much data, and wouldn’t really know what to do with more than 2GB? Pink for you, and don’t you worry your pretty little head about it.

They are, apparently, the perfect Valentine’s Day gift, although I’m not sure what face you’re supposed to pull if your sweetheart gifts you the eternal gift of memory storage on the 14th. They start at £9.95 and go up to £19.90, so perhaps ‘Cor, you are *really* cheap’ would be appropriate.

Get yours here.

Susi Weaser


  • I agree. This just goes in line with all the products out there marketed toward women, who OBVIOUSLY love pink and especially pink in its frilliest form. Honestly, do these marketing/design teams think in terms of stereotypical gender only???

  • No Susi, it’s not you, and PNY are not the only offenders; when Sony decided to include a blush (pink) option in the VGN range it had the lowest specification out the three colours on offer and of course the black model was the best of the lot. We need a campaign for pink power.

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