1 in 3 in denial about environmental issues, claims study

A poll of 2,000 adults found 29 per cent admit they are ‘in denial’ when it comes to environmental issues and hope the problem will just go away on its own.

Just one in four (25 per cent) consider online shopping to be bad for the planet, despite the carbon footprint of deliveries, while only 30 per cent believe doing your laundry has an environmental impact.

Boiling the kettle, enjoying a BBQ and leaving the tap running were also among the activities many don’t think are harmful to the environment.

It also emerged eight in 10 adults still do things they know are bad for the planet, with 43 per cent claiming a lack of a better alternative gives them no choice.

Others are unable to give up things to help the environment because alternatives are too expensive, or they don’t want to miss out on certain experiences.

The study also found 23 per cent of adults admit they do more washing than needed, while 29 per cent don’t always do a full load.

More than eight in 10 (81 per cent) admitted they would wash their clothes less often if they knew how much it was contributing to plastic pollution in the oceans.

But 31 per cent of adults polled via OnePoll have a ‘what I don’t know won’t hurt me’ attitude towards global warming and environmental pollution.

Nearly half (45 per cent) also believe microfibre plastic pollution isn’t spoken about because many don’t understand it, while a further 29 per cent think it’s too complex.

Says Teresa Arbuckle, managing director of Beko plc, supplier of home appliance brand Grundig, which commissioned the study to raise awareness of its FiberCatcher technology:

“It is important for us as a nation to understand the extent to which our daily activities are having on our planet. Our purpose is to lead by example and inspire people to take small steps starting from home towards a better future.”

In a bid to raise further awareness of microfibre plastic pollution and encourage people to take action, Grundig has teamed up with the Marine Conversation Society, which works for a cleaner, better-protected ocean with its Stop Ocean Threads campaign.


1.     Not recycling properly

2.     Using plastic bags

3.     Using plastic straws

4.     Not disposing of batteries properly

5.     Driving instead of walking

6.     Leaving the tap running

7.     Wasting paper

8.     Leaving the TV on standby

9.     Leaving appliances plugged in

10.   Using certain household products

11.   Booking a flight or holiday

12.   Using a tumble dryer

13.   Eating meat

14.   Charging phones overnight

15.   Using the dishwasher

16.   Boiling the kettle

17.   Use of technology

18.   Enjoying a BBQ

19.   Washing your clothes

20.   Flushing the toilet

Chris Price