How about this for a piece of hi-tech Royal Wedding memorabilia? In celebration of the forthcoming nuptials between Prince Harry and Meghan Markle (you may have heard about it!), iconic fashion designer Philip Normal and artist collaborator Jock Mooney have created an innovative T Shirt, supercharged by Augmented Reality technology.
On sale for £22.95 from www.philipnormal.co.uk, the T-Shirt has a small zapcode embedded in the design, which once scanned with the free-to-download Zappar app, enables wearers to choose to either ‘Marry Harry’ or ‘Marry Meghan’.
Once in the experience, users can pose for a selfie using the front-facing camera on their smartphone or tablet, placing them within the artwork next to their chosen royal spouse.
There will also be the chance to donate to the designer’s charity of choice; The Albert Kennedy Trust – a LGBT youth homeless charity. The charity was chosen as a legacy link to reflect the charitable community work Princess Diana was so well known for.
Says Philip Normal, designer and influencer:
“My brand is known for my subversive, reactionary creative work, but working alongside artist Jock Mooney and Zappar for this 2018 limited edition t-shirt, we’ve managed to add an extra level, by adding a playful AR technology element to the design by Zappar. We want to redefine what the T-shirt means, what it can do, and how we respond to them.”
Adds Max Dawes, Partnerships & Marketing Director at Zappar:
“We’ve really enjoyed bringing together our creativity and passion for AR with Philip and Jock who are two incredibly creative minds. We think that these limited-edition T-shirts are a great example of how illustrative design and AR can work hand-in-hand to bring to life physical objects using our AR content creation tool, ZapWorks.”
Zappar’s recent report with global media agency, Mindshare, Layered, which studies consumer’s attitudes towards AR, found that 55% of consumers have a preference for objects that hold additional information when connected to a mobile device, rising to 74% amongst those who have already experienced AR.
Read the full report to see how brands are adapting to the rise of this technology.