Polaroid Originals announces launch of limited edition ’96 Cam’ for £179

Today sees Polaroid Originals launching the ’96 Cam’, a special limited-edition, vintage, refurbished Polaroid camera. If the camera looks like it’s from the ’90s that’s because it is. The 96 Cam is billed as a love-letter to the 1990s from the brand which helped define the era.

Polaroid Originals has refurbished the 600 format cameras with their distinct, semi-round shape, and given them a new, custom outer shell with a fun and colourful design, referencing 90s pop culture. 1996 marks the actual year this model of Polaroid camera was introduced.

Each part of this vintage camera has been carefully cleaned and reconstructed, so it’s practically like new, claims Polaroid Originals. The edition is limited to 2,000 cameras worldwide and is available for £179.99 at selected premium lifestyle retailers and the Polaroid Originals website.

The launch of this special edition camera is a reminder that Polaroid Originals is keeping the legacy of vintage formats alive by manufacturing film for the most popular vintage Polaroid camera models like the 600, SX-70 and Spectra.

This means thousands and thousands of Polaroid cameras waiting patiently all over the world in attics, store rooms and under beds can be reactivated at any time to capture meaningful moments once more. All it takes is a dusting off and a pack of fresh Polaroid Originals film and they’re ready to create photographs again!

The 96 Cam custom vintage Polaroid camera by Polaroid Originals is available from today (28 March 2018) at polaroidoriginals.com and at selected premium lifestyle retailers.

It is limited to 2,000 cameras total worldwide and comes in two colourways: Jazz Red & Fresh Blue.  It is priced at £179.99. The camera operates with Polaroid Originals 600 film that is available in Colourr, Black & White and a number of special editions, priced from £16.99.

For more information about Polaroid Originals see feature here: https://www.shinyshiny.tv/2017/09/the-analogue-film-revival-is-on-as-polaroid-makes-comeback-under-new-ownership.html

Chris Price