Pinterest’s top searches and Pins for 2015 revealed – avocado and Pork Pies dominate

Avocado continues its reign as Pinterest’s top food ingredient while Pork Pie tops the list of Pinterest’s top searches and Pins for 2015. While ‘pork pie’ was the most searched item, the top Pin was an ‘avocado egg bake’ recipe – possibly an unexpected find when searching for breakfast inspiration.

As well as avocados,  eggs are also making their way to the top with healthy eating a big trend this year. Camel coats have stolen the show for female fashion whilst Tom Hardy is the male style icon this year.  And, it appears that it’s not all about far-flung exotic locations anymore with Amsterdam being the UK’s favourite city-break, and close-to-home Cornwall being a top staycation.

Last year, Pinterest launched Guided Search to help people find things they didn’t even know they were looking for, which consists of trending ideas that other people on the platform are searching for. On average, people click three additional guide tabs daily when using Guided Search. Pinterest has found that people outside the US use guides more often than US Pinners.

Also from today, people in the UK will be able to find even more locally relevant content when searching on Pinterest, whether online or on their mobile. The top Pins and searches in the UK for 2015 include:

Top UK Pins 2015:


Top UK Searches 2015:

Top food Pins 2015


Top Home Pins 2015


Top Fashion Pins 2015


Top Travel Pins 2015


Top DIY Pins 2015




  • Foodies thrive on Pinterest – ‘pork pie’, ‘toad in the hole’ and ‘Lancashire hotpot’ are traditional dishes that hit the spot for people in the UK looking to discover new twists to their favourite meals
  • Avocado continues to be the most Pinned food ingredient in the UK
  • Each day, more than half a million food ideas are Pinned in the UK



  • More than 20 million fashion ideas are Pinned in the UK each month
  • Camel coats top the list with a 70% increase in the number of camel coat inspired ideas being Pinned over the past year
  • Tom Hardy’s dapper style makes the cut – his sharp suited and booted look proving a hit with Brits this year


  • Forget far-flung exotic destinations – the most popular destination Pinned in the UK is city-break favourite, Amsterdam, closely followed by Cornwall



  • For some people the back garden is as far as they need to travel – as the ever-popular ‘DIY man shed’ idea continues to inspire
  • Almost 500K DIY Project ideas are Pinned in the UK each day



  • In the home – peacock colours rule the roost along with swapping cupboards for shelves to open up small kitchen spaces


Chris Price