Tech innovations aren’t just about making life more fun, but improving people’s quality of life. And Siemens’ smart hearing aids, which they’ve just introduced at CES, are going to make the world more accessible for many people who are deaf or have hearing loss.
The new easyTek™ aids are more like sophisticated wearables than traditional aids. Rather than simply amplifying sound, they’re able to gauge the sound environment you’re in and hone in on the most important noises – fading background chatter in favour of the person you’re talking to in a busy room, for example. If, as is most common, someone needs two hearing aids, they wirelessly communicate with each other and make continual tiny adjustments.
They can be used without a smartphone, but the easyTek™ app (for iOS and Android) allows users to control the microphone direction of their aids so they’re experiencing the optimum sound quality in any situation. The devices will ‘learn’ their wearer’s preferences and automatically adjust in future.
CEO of Siemens Hearing Instruments Scott Davis says, ‘We’ve all heard of and can appreciate the benefits of on-demand TV. With these hearing aids, you can turn your iPhone or Android device into a hearing aid control centre. We call it on-demand hearing.’
No details of UK pricing or availability yet, but check out the website to find out more.
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