Earlier this year Tinder co-founder Whitney Wolfe left the company after launching a sexual harassment lawsuit because in which she claimed co-founder Justin Mateen stripped of her credit because he believed her age and gender would be harmful to the brand. Now she’s back with a brand new dating app that looks like it could offer her some revenge.
It’s called Bumble, and it has a similar swipe-based system that lets people find matches. According to its Facebook page, it’s a social discovery app with none of the things that you don’t want.
Those ‘things that you don’t want’ also give the app the perfect opportunity to have a little dig at Tinder, by promising that the app isn’t full of creepy guys and cheesy pick-up lines. It also claims to promote a safe and respectful community, without any unwanted messages and ‘suggests matches based on more relevant signals than other, more shallow apps.’
It’s not available just yet, but it will be interesting to see if they can do away with the creepy messages that have plagued Tinder since its inception. That would be a very impressive feat.