Last week Microsoft announced that it had completed the acquisition of Nokia’s Devices and Services business and today the company has launched its first Nokia ad on Youtube.
Called ‘Not Like Everyone Else’, Microsoft enlisted the help of The Kinks as a soundtrack to highlight Nokia’s expertise in design and its own Windows Phone platform.
Basically a guy walks down a street drained of colour. But wait, he’s full of colour because he has a Nokia and a bright, yet hideous, yellow puffer jacket to match. OK so it’s seriously cheesy – people are literally stunned by his bright attire and nearly fall over – but it’s interesting to watch how Microsoft plans on taking Nokia under its wing following the acquisition.
As for Nokia, the company will now be focusing on developing its networks, mapping services and technology development and licences.