Ford announces Vignale Concept car and matching handbag in Milan

Once buying a car was simply about choosing the model that could get from 0-60 the quickest. Now it seems for many it’s just as much about getting one to match your handbag!

In a bid to extend its brand into the world of fashion, car maker Ford has introduced a new high end car called the S-MAX Vignale Concept alongside a range of matching products, including handbag, clutch bag and even Nespresso coffee machine case!

Inspired by trends from furniture and fashion, the S-MAX Vignale Concept features distinctive 21-inch alloy wheels; dark-chromed polished aluminium detailing; special Vignale grille; quilted, premium leather seats; and an exclusive exterior colour called “Milano Grigio”.

Announced in Milan, the S-MAX Vignale will be the second Ford Vignale after the new Ford Mondeo Vignale reaches customers next year. Says Martin Smith: “Spacious and aspirational, the S-MAX Vignale Concept goes beyond traditional automotive design and speaks to customers who value aesthetics.” He adds: “Our Vignale designers were inspired by trends from furniture to fashion to create this new expression of Ford.”

In addition to revealing the S-MAX Vignale at the Palazzo Reale in Milan, Ford is also showcasing its vision for the Vignale consumer experience this week at furniture design expo, Salone del Mobile. The design of the Ford stand at Salone del Mobile is a preview of the “Vignale Lounge” retail experience which will be rolled out in select Ford retailers throughout Europe. This includes the Vignale lifestyle collection, comprising items like a Vignale handbag, travel bag, even Nespresso coffee machine cover! Whatever next, maybe a car with a built in coffee machine!

See our gallery below for full collection.

Chris Price