Asda and Zappar team up for an in-store "Easter Adventure Hunt"

This Easter, augmented reality company Zappar is teaming up with Asda to bring shoppers an in-store Easter creature hunting experience.

At Asda stores this weekend there’ll be stickers attached to the floor that you can “zap” with the Zappar app. Once zapped they’ll reveal a world with one of the Easter Bunny’s friends hiding inside. The aim of the game is to find all of these creatures to then win a free gift.

The Easter Adventure Hunt will be taking place from 10am to 4pm on Saturday the 12th of April in 400 stores across the nation.

Using augmented reality to enhance shopping experiences can seem a little gimmicky nowadays, but this latest partnership will hopefully prove to be a great way to keep kids entertained while their parents are doing the weekly shop.

Becca Caddy