This week Twitter has made a huge deal about the fact it’s got a new logo, which looks suspiciously, scrap that PRETTY MUCH IDENTICAL, to the original but with a neat new haircut.
In a post on Twitter’s blog yesterday, the brand’s Creative Director, Doug Bowman, explained that the bird has been simplified and weirdly followed with “Twitter is the bird, the bird is Twitter”, which sounds rather profound, right?
Bowman (who should really have been a poet or leader of a cult) goes on to explain the thinking behind the new bird. Prepare to be blown away my friends:
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
However, it’s not all about sweetness and light, flying through the internet and ornithology, because the Twitter Brand and Trademarks page has been beefed up a lot now the new bird has come soaring into our lives.
It all gets a little agressive to be honest and we feel like we’re being told off just for imagining the Twitter bird a different colour or, god forbid, with legs that we’ve drawn on terribly in Photoshop. To sum up, here’s our interpretation of the guidelines:
“The first rule of the new Twitter logo, is you can’t really do anything to the new Twitter logo.
“The second rule of the new Twitter logo is you DEFINITELY can’t add a smiley face to the new Twitter logo.”[Via The Inquirer]