Today Paypal announced that its UK customers will be able to use a dedicated mobile app to pay at high street stores owned by Auroria Fashions, including the likes of Coast, Oasis, Warehouse and Karen Millen.
The new application will be available for both Android and Apple iOS devices and will provide customers with a barcode and transaction number, which sales assistants can then use to take a payment straight from their PayPal account.
The new service sounds exciting, but many are questioning why you’d bother using it when it’s so easy to hand over cash or your credit card and enter your PIN, or even swipe it using NFC in selected stores. Well, it seems the main difference is security, by using PayPal InStore you don’t need to have your cards or cash with you to pay for something, it’s all handled within your mobile device. Whether that’s enough of a draw will remain to be seen, but the latest announcement is still a big step forward for PayPal and could have a big impact on the retail industry.
Cameron McLean, Managing Director, PayPal UK, said:
“Today marks the start of a quiet revolution in the way we shop on the high street. We’ve created a simple, secure way to use a mobile phone to pay in your favourite stores. The revolution starts today at Oasis, Warehouse, Karen Millen and Coast. The lines between the online world and high street will soon disappear altogether: research we carried out last year amongst major retailers suggested that 2016 will be the year you won’t need a wallet to shop on the British high street. A phone will be enough.
“Today’s move also underlines our view that mobile payments don’t need near field communication (NFC) technology to succeed. PayPal’s ‘pay by mobile’ service works with the phones most of our customers already own. And our retail partner doesn’t have to install new systems to take in-store mobile payments.”
The new service will launch nationally tomorrow, the 31st May, and will be available across 230 stores.
You can find out more information about the app at www.paypal.co.uk/instore or download it from the app store or Google Play for free now.