As if Google hasn’t launched, changed and tweaked enough stuff over the past few months, its blogging platform, Blogger, has now had a shiny new revamp.
Everything looks much more neat and sparse than before and luckily that gross grey/brown sludge colour, which looks a bit like wallpaper from the 70s is long gone, replaced with lots of white space and simple typography.
The whole layout just seems more user friendly too, with plenty more room to edit your posts and buttons in all the right places.
Interestingly there’s also more analytics information (Google is the king of analytics after all) and a new, constant feed of Blogger updates to introduce you to some exciting new people.
However, Google is insisting its platform hasn’t just had a new lick of paint, according to the Official Google Blog, the team has been busy behind-the-scenes too, “we’ve rewritten the entire editing and management experience from scratch so it’s faster and more efficient for you–and easier for us to update and improve over time.”
If you’re a dedicated user of Blogger, then you can opt in or out of the changes – for now that is – but I really can’t see why you’d want to stick to the old design.
The changes have sparked a lot of online debate about Google’s blogging platform, with many suggesting the revamp is an attempt to gain more of the CMS market share from the likes of WordPress and Joomla (the two key contenders according to W3Tech statistics). I’m not sure whether a new design will drive people away from WordPress and over to Blogger, but it will certainly help as so many people now expect a slick, good-looking, streamlined experience.